5 Ways To Market Your Coworking Space Post Covid-19

Covid 19 has affected life in a multitude of ways, specifically, the hospitality and service-based industries like coworking spaces took a big hit during the onslaught of Covid 19. Coworking and remote work were on the rise before the pandemic hit the world. But, now the demand for coworking spaces has gone for a dip as people are struggling with safety reasons and hesitant to step out. Even though after many readjustments and efforts, spaces across the globe have now slowly started reopening with social distancing and sanitation measures in place. 

Professionals and corporates have also been hit by the adverse impact of the virus, and so to minimize the losses it is imperative for them to cut-cost wherever possible. And for some, this meant cancelling their workspace agreements. 

So, now the main question is, how do you fill this void? How do you market your space in a manner that reassures the client that it is safe to come back or even get new clients on board? And last, but definitely not the least, how do you also ensure cost-effective marketing while getting new business?  

To help you find the answers to these questions, today, we have come up with 5 ways to market your coworking space post covid-19. Sounds interesting? Right! 

So, let us quickly dive in. 

Top 5 Ways To Market Your Coworking Post-Covid

  1. Update local listings

Most co-work spaces had to limit their opening hours during the pandemic or even close altogether. So, the first way is to check and update your opening hours on all the local listings like Google My Business and more. 

This is just to showcase that you’re operating and back in business. Along with this, you can also add a link to your organization’s health and safety policies. This will help in reassuring the existing or even potential clients. 

  1. Virtually, show people around

The world has been functioning virtually since the beginning of the last year. And so, it is time for you to do the same. Use more virtual tours to enable existing and potential clients to see the experience of the space, without needing to visit in person. 

So, if you are wondering this will burn a big hole in your pocket, you are wrong! There is absolutely no need for any special equipment or personnel for that matter. You are doing this with the simple aim of giving people a feeling of your space and talking them through it. You want to make them feel safe and comfortable coming back. 

  1. Communicate

If you don’t know this, your clients are waiting for you to tell them ‘that it’s okay and what it’s going to be like when they come back post-covid.’ So, it becomes even more important to communicate and tell them everything they need to know to feel safe and comfortable. Also, don’t hesitate to over-communicate if necessary.  

Your only goal should be to ensure proper and timely communication of new and updated health and safety policies along with other new updates to make your co-work a safe place for all. 

Operate on the motto – “Clear and Transparent Content”. 

  1. Word of mouth

Word of mouth publicity or say marketing still tops the list. Why? Because first-hand experiences are always gold and precious. They are directly shared one-on-one without any marketing strategies or techniques in place. This is your most trusted way of marketing along with being cost-effective. 

So, have a word with your clients or members, especially the ones who have been associated with you for a long period of time and ask them to spread a word of mouth for you and your coworking space. 

It can be done in many ways, thanks to the digital age. They can share your posts on social media, or spread a word about you in their organization by sending an email or something. And, as a small gesture you can offer them a freebie or a discount in return. 

  1. Analyze Data

Keywords and PPC are imperative to any business. And, while you’re running ads by spending money, it becomes even more important to discuss and analyse your data to be able to reach out to more people and get new clients on board. 

Do proper research on what terms or keywords are being used and target them specifically. For instance, to reassure your clients while running ads, avoid using terms like shared spaces and instead use terms like safe and healthy space. 

Running ads is all about conversion and so, these small changes will go a long way. Keep updating things regularly to see a difference and gradually you’ll see your business grow. 

After all, change is the only constant. And in order to survive and keep moving in these challenging times, unique and out of the box marketing ideas can only help you and your co-work space to thrive and grow. 

And, as they say, ‘The Sooner, The Better!’

Bookofficenow:

View Comments (20)

  • I happen to be commenting to let you understand of the impressive discovery my cousin's child gained studying your webblog. She discovered such a lot of issues, including how it is like to possess an excellent helping style to have certain people just comprehend a variety of advanced subject matter. You truly surpassed our expectations. I appreciate you for offering the beneficial, safe, revealing and even unique guidance on that topic to Kate.

  • I must show my respect for your kind-heartedness giving support to persons that absolutely need assistance with this particular matter. Your personal commitment to passing the solution throughout has been quite helpful and has in every case encouraged others just like me to attain their ambitions. Your amazing insightful recommendations signifies so much a person like me and even more to my peers. Many thanks; from each one of us.

  • I must show my thanks to this writer just for rescuing me from this scenario. After looking out through the world wide web and meeting views that were not powerful, I believed my entire life was done. Living without the presence of strategies to the difficulties you have resolved as a result of your article content is a crucial case, and the ones that would have negatively damaged my career if I hadn't discovered your blog post. Your personal ability and kindness in taking care of everything was very useful. I don't know what I would've done if I had not discovered such a thing like this. I can also at this moment look ahead to my future. Thanks for your time so much for this high quality and amazing guide. I will not be reluctant to propose your web blog to anyone who would need recommendations about this area.

  • I am writing to let you understand what a excellent experience my wife's princess had visiting your webblog. She learned such a lot of things, not to mention what it's like to possess an excellent helping mindset to get other individuals with ease learn some multifaceted matters. You really exceeded her expectations. Thank you for delivering those warm and helpful, healthy, revealing as well as cool thoughts on this topic to Julie.

  • I would like to show some appreciation to the writer for rescuing me from this particular matter. After browsing throughout the online world and getting things which are not beneficial, I assumed my life was done. Living without the approaches to the difficulties you have solved as a result of your post is a crucial case, as well as those that would have in a wrong way damaged my career if I hadn't encountered your blog. Your own personal know-how and kindness in touching almost everything was excellent. I'm not sure what I would've done if I hadn't come upon such a step like this. I can also at this time look forward to my future. Thanks so much for your expert and result oriented guide. I won't think twice to suggest your site to any person who would like support on this situation.

  • I wanted to draft you a little remark to help say thank you over again regarding the precious thoughts you've shared in this case. It has been simply incredibly generous with people like you to convey extensively all that most people might have offered for an e-book to help make some money for themselves, especially considering that you could possibly have done it in the event you wanted. Those principles likewise served like a good way to be certain that many people have a similar dream similar to my very own to know more and more with regard to this issue. I'm sure there are millions of more pleasant opportunities up front for folks who read through your website.

  • I actually wanted to make a small comment in order to appreciate you for all the awesome techniques you are giving out on this website. My incredibly long internet look up has at the end been recognized with good know-how to exchange with my classmates and friends. I 'd say that most of us site visitors are undoubtedly lucky to dwell in a decent community with many awesome people with very helpful concepts. I feel quite fortunate to have encountered your entire webpages and look forward to so many more brilliant times reading here. Thanks once more for all the details.

  • I in addition to my buddies were found to be reading through the good hints on the blog and then unexpectedly developed a terrible suspicion I had not thanked the website owner for those strategies. My young men were for this reason stimulated to read through all of them and already have quite simply been using them. Appreciation for being quite accommodating as well as for picking certain brilliant issues most people are really needing to discover. My personal sincere regret for not expressing appreciation to sooner.

  • I抎 should test with you here. Which is not one thing I usually do! I take pleasure in reading a post that can make people think. Additionally, thanks for allowing me to remark!

  • That is the appropriate blog for anyone who needs to seek out out about this topic. You understand a lot its almost hard to argue with you (not that I really would want匟aHa). You positively put a brand new spin on a topic thats been written about for years. Nice stuff, just great!

1 2