Success Story Of Netmeds: India’s Leading Online Pharmacy Platform

There is no doubt in saying that the e-commerce industry has gained a huge popularity among the Indian audience in a very short span of time. In this tech-savvy generation, one can get everything on the internet.

Google can literally provide you thousands of search results for every item you could possibly imagine. From clothes to houses, when you can get everything online then why should medicines be left out? Therefore, to fill the modern needs of this modern era, Pradeep Dhadha launched a promising digital platform for selling medicines –  Netmeds. 

Having said that, let’s delve deeper into the success story of Netmeds and know about the journey of its founder Pradeep Dadha.

How Did it Begin?

Pradeep Dadha, the founder of Netmeds, was born in the suburb of Chennai – Royapettah. His family was ruling the roost in the pharmaceutical retailing business since 1914 and forayed into the manufacturing of drugs in 1972.

However, Pradeep’s family business – Tamil Nadu Dadha Pharmaceuticals Ltd (TDPL) was later acquired by Sun Pharmaceutical Industries Ltd. in 1997.

Considering his family’s long legacy in the pharma business, Pradeep decided to take the entrepreneurial plunge and came up with an idea to launch an online store for selling medicine. And that’s how Pradeep started Netmeds to take advantage of e-retail and add a new dimension to his father’s efforts.

Obstacles In The Road

When Netmeds was launched, not many people were trusting such kind of online business. Most of them used to rely on the medical stores they were aware of personally. It was tough to convince the users about the concept of online medical purchases.

The company was required to educate people about Netmeds and how it works. Most of the buyers did not even consider purchasing from a digital platform other than the conventional methods when it comes to their healthcare requirements.

For the Indian customers, buying medicine from a digital platform was a major shift in their approach to the purchase. Educating and convincing them to adopt this significant change in their thinking and go beyond the traditional brick-and-mortar pharmacies was a huge obstacle for the Netmeds founders. 

However, Pradeep and his team fought all the odds against his company and people began trusting Netmed’s business model. As a result, orders also started to flow in.

Success Of Netmeds

Netmeds has had an intriguing journey so far. Despite facing several challenges, the company has now successfully established itself as a leading name in the online pharmacy segment.

Netmeds is providing prescription medicines and healthcare products to over 3,000,000 patients across India, serving more than 19,000+ pin codes in the country.

The medical items sold on their platform are collected from more than 200 sellers in India including the top brands such as Cipla, Ranbaxy, and Sun.

Now, when it comes to achievements, Netmeds has already become India’s most trusted online pharmacy brand. In fact, the company was also selected as ‘Asia’s Most Promising Brand’ by Int+ WCRC International in 2018.